Sign In
  • News
    • Beer
    • Spirits
    • Wine
    • Environmental, Social & Governance
    • Financial Results
    • Marketing
    • Mergers & Acquisitions
    • New Product Development
    • From the Industry
  • Intel
    • Comment
    • Interview
    • Category Intel
    • Consumer Intel
    • Market Intel
  • Awards
    • Global Drinks Awards
    • New Product Awards
    • ESG Awards
  • Magazine
  • Newsletter
  • Subscribe
  • Contact
  • News
    • Beer
    • Spirits
    • Wine
    • Environmental, Social & Governance
    • Financial Results
    • Marketing
    • Mergers & Acquisitions
    • New Product Development
    • From the Industry
  • Intel
    • Comment
    • Interview
    • Category Intel
    • Consumer Intel
    • Market Intel
  • Awards
    • Global Drinks Awards
    • New Product Awards
    • ESG Awards
  • Magazine
  • Newsletter
  • Subscribe
  • Contact
Search
Global Drinks Awards Banner - https://globaldrinksawards.com/


Trade associations welcome tariff reductions for US with Cambodia, Malaysia

Henry Mathieu
Last updated: 28/10/2025 at 3:25 PM
By Henry Mathieu
28 October 2025
2 Min Read

‘By expanding market access and reducing tariffs in South-East Asia, the administration is opening the door for one of America’s most iconic exports – American whiskey – to reach millions of new consumers.’


SHARE

Two US spirits trade associations have praised recent trade agreements that will lower tariffs on exports to Cambodia and Malaysia.

Under the deals, announced this week by US Ambassador Jamieson Greer, Cambodia has agreed to immediately eliminate its 35% tariff on US distilled spirits. Malaysia, meanwhile, will phase out tariffs on spirits from the country over nine years, remove its “discriminatory tariff” on distilled spirits and conduct an independent review to finalise a definition for spirit-based ready-to-drink products by the end of 2028.

Both the Distilled Spirits Council of the US (Discus) and the American Whiskey Association (AWA) praised the news, noting also that reciprocal trade negotiations are ongoing with Thailand and Vietnam in the region.

Discus said it was “encouraged by this positive development” and urged the Trump administration “to build on this progress by securing a return to zero-for-zero tariffs on distilled spirits across all markets, most notably with the European Union and the UK.” The organisation added that permanent tariff-free access to key markets is “essential to ensuring the continued growth and vitality of the US spirits industry.”

AWA CEO Michael Bilello added: “These new agreements mark meaningful progress for American whiskey producers and for the broader US spirits industry.

“By expanding market access and reducing tariffs in South-East Asia, the administration is opening the door for one of America’s most iconic exports – American whiskey – to reach millions of new consumers.”

Earlier this month, Discus warned that the current weakness in exports for its members risks putting US distillers under “mounting pressure and financial strain”. Exports in the three months to the end of June fell by 9% in value terms, while shipments to Canada nosedived 85% to US$9.6m and the EU was also down, by 12% to $290.3m.

‘The mission to make American whiskey the world’s whiskey is going to take a lot of time and focus’ – American Whiskey Association CEO Michel Bilello speaks to Global Drinks Intel

TAGGED:DISCUS
Henry Mathieu
ByHenry Mathieu
Henry joined Global Drinks Intel as a senior reporter in 2025, having spent two years writing news, features and analysis articles for Just Drinks and Just Food. He has gained WSET Level 2 qualifications both in wine and beer independently.
Previous Article Duppy Share portfolio Five things I’ve learned – The Duppy Share Rum CEO Jack Orr-Ewing
Next Article Corby logo Pernod Ricard names next Corby Spirit & Wine CEO
Whisky Live Paris 26 MPU - https://www.whiskylive.fr/en/ticketing/

The Newsletter

Sign up to receive our newsletter email

  • The very latest news from across the world's beverage alcohol industry
  • Cutting-edge intel from our in-depth category & market analyses, backed by benchmark industry data
  • The best insight on your competitors from our interviews with the industry’s leaders

This field is for validation purposes and should be left unchanged.

Follow on Social

Linkedin Twitter
BCB Berlin 26 Tall Tower - https://www.barconvent.com/berlin/de-de/tickets.html?utm_campaign=RXDE_BCBDE_2026__GDI-Website-Banners&utm_medium=referral&utm_source=pr
BCB Berlin 26 Banner - https://www.barconvent.com/berlin/de-de/tickets.html?utm_campaign=RXDE_BCBDE_2026__GDI-Website-Banners&utm_medium=referral&utm_source=pr

You Might Also Like

Kirin logo

‘Competition in RTD innovation domestically has been intense for around 20 years’ – Kirin Brewery Co’s executive officer of overseas, Kosuke Fujishima, speaks to Global Drinks Intel

7 September 2026
Ardnamurchan Distillery PET bottle

Ardnamurchan Distillery unveils PET bottle for namesake single malt

7 September 2026
Diageo Guinness OOH marketing

Diageo taps into Guinness nostalgia for global marketing campaign

7 September 2026
Baileys x Terry’s Chocolate Orange

Diageo revives limited-edition orange chocolate-flavoured Baileys

7 September 2026
Linkedin Instagram

What next?

  • Sign up to our FREE newsletter
  • Subscribe
  • My Account
  • Sign up to our FREE newsletter
  • Subscribe
  • My Account

About

  • Contact
  • Privacy Policy
  • Cookie Policy
  • Terms & Conditions
  • Contact
  • Privacy Policy
  • Cookie Policy
  • Terms & Conditions

Copyright © 2026 Global Drinks Intelligence Limited. All Rights Reserved

Built and Managed by Kukoo Creative