The current challenging economic environment is increasingly tightening consumers’ disposable income. Despite its resilience, the European on-premise channel is feeling the strain. Shifting habits and attitudes towards alcohol consumption add another layer of complexity, making this traditionally crucial channel for brand-building even more competitive.In these challenging times, when space for brands is being squeezed (both on the bar and on the shelf), legal drinking age Gen Z consumers - those born between 1997 and 2012 - are a key demographic to engage for success in the industry.This ge
If you work for any of the following corporate subscribers to Global Drinks Intel, head here to activate your access.
This article is available to Global Drinks Intel members only.
Click below for details on how to join the Global Drinks Intel community.
Already a member?
Log in here to read the article in full.
If you work for any of the following corporate subscribers to Global Drinks Intel, head here to activate your access.
- AB InBev
- Bacardi
- Campari Group
- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons
