Asahi has launched a global marketing push for its flagship beer brand Asahi Super Dry, beginning in the UK and Australia this month.
‘Seek What Is Unique’ features a 90-second spot (below) shot in Tokyo that will appear across social media, TV and cinema channels. The Japanese group added that the campaign will also feature out-of-home and trade assets, with it rolling out to other markets, including across the Asia Pacific region, in 2026.
The activation has been developed by advertising agency Havas London in collaboration with Havas Creative Network agencies across Asia, Australia and North America.
Last week, Asahi Group Holdings restarted operations at several of its production facilities in Japan following a ransomware attack that disrupted its systems late last month, although a full recovery remains some way off.
