‘Jim Beam’s a whiskey for everybody, we can’t show up at exclusive events that limit who gets access to it’ – James B Beam Distilling Co’s MD at Suntory Global Spirits, Rashidi Hodari, speaks to Global Drinks Intel

Last month, Suntory Global Spirits secured 'official spirits partner' status for its Jim Beam flagship with the newly-founded Cadillac Formula 1 Team. Shortly afterwards, Global Drinks Intel editor Olly Wehring talked with Rashidi Hodari (below), the MD of the group's James B Beam Distilling Co unit, to understand the rationale behind the high-profile tie-up. Credit: LinkedIn How did you get where you are today?My background is in consumer packaged goods, but before that, I was a proud member of the US Army for five years. I've been with the com