Global Drinks Intel Magazine – October 2025

In the October issue of Global Drinks Intel magazine:

• Ahead of the Bar Convent Berlin trade show in early October, we’re focusing on the on-premise channel this month. As well as a look at how to revive your wine list, there’s also a consideration of the current trends in bars in the US and tips on how to win over Gen Z consumers in Europe’s on-premise
• From umami cocktails to spritz serves and from 0%-ABV premixes to larger-format sharing sizes, we hear about the current cocktail trends and their hectic pace of innovation
• Our regular country analysis heads to Germany, where brand owners are fighting a declining market for alcohol with some surprising innovation moves
• Our interview pages feature a raft of senior industry executives, including Diageo’s global marketing director for Guinness, Somnath Dasgupta, serial RTD entrepreneur Frankie Snobel and the CEO of The Wine Group, John Sutton

All this, plus our regular round-up of the latest alcohol news stories and brand owner marketing activities, as well as the most recent product launches in spirits, backed by commentary from drinks marketing expert Chris Tyas and on-premise data whizz Charlie Mitchell.