A temperature check for alcohol in the US – Market Intel

In the US, Circana, which measures retail performance across grocery, convenience and multi-outlet stores, has been watching closely as 2025 shapes up to be unfavourable, as high hopes for summer sales have left many in the alcohol industry feeling the burn.For the 52 weeks to 20 July, total beverage alcohol sales in the country were down 3.3% in volume and 1.7% in value. All major categories are facing declines, with numbers expected to drop even further in the full-year 2025.Take a year of uncommon weather patterns and overlay macroeconomic concerns, consumer prioritisation of health and wel