In what feels like an era of disinformation, it's often difficult to distil the truth behind the vast array of data points, figures and analytics available to us.
Except, that is, in the on-premise. The eating- and drinking-out sector has long been the stubborn outlier of the move towards information-based decision-making. And, with good reason; the data either isn’t reliable, is patchy in coverage or worse still, doesn’t exist.
Yes, the on-premise is something of a black hole for data, with what is available globally tangled in a suffocating web of EPOS providers, wholesalers and modelled
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- AB InBev
- Bacardi
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- Diageo
- Moët Hennessy
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