Illva Saronno has unveiled a collection of five limited-edition bottles to celebrate the 500th anniversary of Disaronno, its flagship Italian liqueur brand.
The packs, announced this week, will be available across the off-premise channel in the UK from next month. The series consists of Passione, Bellezza, Dolcevita, Stile and Eleganza, and features the same liquid as the original Disaronno.
According to the regional trade marketing director for north-west Europe at Disaronno International, Peter Dries, the limited-edition bottles will be supported by a “multi-million-pound [marketing] campaign” across both the on- and off-premise in the country as well as presence on social media..
In June, Illva Saronno collaborated with UK singer Sophie Ellis-Bextor for the latest marketing play in the UK for liqueur stablemate Tia Maria.
