Mast-Jägermeister’s US division has launched a web-based game as an extension to a recent marketing campaign for the group’s flagship herbal liqueur brand.
‘Ice Cold Justice’, a free-to-play in the style of a 16-bit arcade fighting game, follows on from the namesake brand’s ‘Call of the Cold’ marketing initiative, which aired in April. Players who reach the top of the leaderboard will score weekly prizes, including gaming consoles, a “custom cornhole set” and event tickets.
It’s time to deliver Ice Cold Justice. 💪
— Jägermeister USA (@JagermeisterUSA) August 19, 2025
Join the Stag and take down the anti-fun bad guys. Score points. Climb the leaderboard. Win weekly prizes.
The fate of the night is in your hands. You in?
🔗 Play now: https://t.co/TFnn0qvGgw pic.twitter.com/w3i3Miv2sD
The game is available from 19 August through to 25 November. Players must be US residents and over the age of 21 to participate.
Last month, Mast-Jägermeister launched a global travel retail-only campaign for the Jägermeister Orange liqueur extension.
