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‘Five to six years is a reasonable time frame for a leader of any organisation’ – Treasury Wine Estates CEO Tim Ford speaks to Global Drinks Intel

Olly Wehring
Last updated: 28/08/2025 at 4:38 PM
By Olly Wehring
14 August 2025
14 Min Read

‘A CEO’s role is to drive strategy in terms of the organisation of the business. I say to my team: This is the highway we’re going down, you pick the lane.’


Treasury Wine Estates full-year sales chart 2019-2025
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The occasion of this week's fiscal full-year results announcement afforded Global Drinks Intel editor Olly Wehring the chance - for one last time - to speak to Treasury Wine Estates CEO Tim Ford, not only about the company's latest figures but also about his five years at the helm, which draw to a close at the end of next month.Presumably, you’re very happy with your final set of full-year figures, where sales rose by 6.1%?The numbers for the year are the best we've produced. It's a nice way to finish on all metrics. As a leadership team, we feel pretty happy with all the progress we've mad

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TAGGED:Treasury Wine Estates
Olly Wehring
ByOlly Wehring
Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.
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