Spain’s Damm has launched Estrella Damm 0.0%, a non-alcoholic version of its flagship lager, across the UK on-trade and in retail.
The alcohol-free beer is now available in 4x44cl can packs at Sainsbury’s, with further grocery outlets, major retailers and supermarkets to follow soon, the brewer said. The 0% ABV beer will also be served on draught in selected venues, including Youngs pubs in London.
The alcohol is removed from the beer through advanced vacuum distillation in an effort to preserve the same taste as its alcoholic counterpart, Damm noted.
Back in March, Damm was signed to handle the on-premise distribution of Northern Monk in the UK.
