How to unlock a summer of promise in Europe’s on-premise – Market Intel

More than a third of holidaymakers (35%) visit food and beverage venues ‘most days’ they are awayDrinks-focused travel is on the rise, driven by a rising demand for immersive experiencesUS consumers who visit the on-premise to watch events spend 36% more on drinking out per monthDuring the 2012 Olympics, London on-premise venues saw a 5.3% year-on-year sales uplift67% of European consumers plan to spend the ‘same or more’ socialising with family/friends this yearIn 2024, price and cost management were two of the key drivers that influenced consumer spending decisions. Put simply, consu