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This week’s new spirits launches – 21-25 July 2025

Intel Reporter
Last updated: 25/07/2025 at 6:40 PM
By Intel Reporter
25 July 2025
2 Min Read

Here’s a round-up of the new launches from spirits brand owners in the week commencing 21 July.


Wire Works Necessary Evil Finish bottle
The third bottling of UK-based White Peak's Wire Works Necessary Evil Finish will be available domestically from this month
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White Peak’s Wire Works Necessary Evil Finish

  • Whisky, English, single malt, Derbyshire. No age statement, matured in ex-bourbon then finished in ex-red wine casks used by local brewery Thornbridge for its stout, 51.3% ABV
  • On sale in the UK from this week, available at unspecified off-premise outlets as well as online
  • SRP of GBP69 (US$93) per 70cl bottle
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Diageo’s Don Papa Alon

Don Papa Alon bottle
The iteration is distilled from 100% sugarcane molasses sourced from Negros Island
  • Rum, infused with toasted coconut, jackfruit and chili, 40% ABV
  • Available in France, Germany, Belgium, Czech Republic, Italy, Netherlands, Austria, Switzerland, Poland and Denmark, launching in Philippines later this year
  • SRP of EUR40-42 (US$46-49) per 70cl bottle

Sazerac Co’s Sazerac Rye Whiskey 100 Proof

Sazerac Rye 100 Proof bottle
Produced at its Buffalo Trace Distillery in Kentucky, Sazerac Co has dropped a stronger version of its namesake rye whiskey
  • American whiskey, rye, 50% ABV – 5% stronger than the brand’s flagship rye whiskey
  • On sales in selected – unspecified – states in the US through both the on- and off-premise channel
  • SRP of US$29.99 per 1-litre bottle. Also available per barrel through the brand owner’s Sazerac Barrel Select programme

Bau Drinks’ Bau Lime ‘powdered citrus solution’

Bau Lime sachet
Cocktail-focused Bau Drinks, which is based in the UK, has released a sachet of lime juice in powdered form that is positioned as a "sustainable solution" for the country's hospitality industry
  • Cocktail-focused powdered lime, designed for on-premise use, each 117g sachet “equates to one litre of lime juice”
  • Released this week in the UK through Proof Drinks as distributor, the “on-trade will be our priority”
  • SRP not immediately available

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