The spritz serve – What next for the ‘it’ drink of the summer? – Category Intel

The spritz has become many consumers' go-to serve during the on-trend early evening aperitivo occasionCampari Group's Aperol has spearheaded the phenomenon, expanding out of Italy and Germany to conquer most of Europe and North AmericaThe classic spritz has morphed into many forms, including the limoncello spritz and using a host of ingredients, such as amari and liqueursThe arrival of spritz RTDs has boosted the serve’s appeal even furtherNext on the spritz to-do list is expanding its appeal into Asia Pacific, and deseasonalising a serve so closely associated with the summerAt a t