Guy Lawrence's career in beverage alcohol dates back to 1988, since when he's held roles of increasing seniority at companies including Bacardi, Russian Standard, Mast-Jägermeister and Brockmans Gin. At the start of last year, he set up specialist drinks advisory firm Craft Spirit Capital and is currently working with tequila brand Cazcabel as a non-executive board advisor.
Be early - But not too early Innovation is essential, but timing is everything. Lawrence’s first lesson came early in his career at Guinness, when he helped launch Smithwick’s Alcoho
If you work for any of the following corporate subscribers to Global Drinks Intel, head here to activate your access.
This article is available to Global Drinks Intel members only.
Click below for details on how to join the Global Drinks Intel community.
Already a member?
Log in here to read the article in full.
If you work for any of the following corporate subscribers to Global Drinks Intel, head here to activate your access.
- AB InBev
- Bacardi
- Campari Group
- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons
