Sign In
  • News
    • Beer
    • Spirits
    • Wine
    • Environmental, Social & Governance
    • Financial Results
    • Marketing
    • Mergers & Acquisitions
    • New Product Development
    • From the Industry
  • Intel
    • Comment
    • Interview
    • Category Intel
    • Consumer Intel
    • Market Intel
  • Awards
    • Global Drinks Awards
    • New Product Awards
    • ESG Awards
  • Magazine
  • Newsletter
  • Subscribe
  • Contact
  • News
    • Beer
    • Spirits
    • Wine
    • Environmental, Social & Governance
    • Financial Results
    • Marketing
    • Mergers & Acquisitions
    • New Product Development
    • From the Industry
  • Intel
    • Comment
    • Interview
    • Category Intel
    • Consumer Intel
    • Market Intel
  • Awards
    • Global Drinks Awards
    • New Product Awards
    • ESG Awards
  • Magazine
  • Newsletter
  • Subscribe
  • Contact
Search
Global Drinks Awards Banner - https://globaldrinksawards.com/


IWSR acquired by WGSN

Intel Reporter
Last updated: 05/06/2025 at 1:23 PM
By Intel Reporter
5 June 2025
1 Min Read

The data provider came under private equity group Bowmark Capital’s control in 2021.


Logo for IWSR
SHARE

Alcohol industry data provider IWSR has come under new ownership.

Trend forecaster WGSN has spent an undisclosed sum on buying the London-headquartered business from Bowmark Capital. The transaction, announced today (5 June), brings the private equity group’s tenure to an end after four years.

With specialisms in beauty, fashion, food & drink, interiors and consumer tech, WGSN has a presence on four continents, including an office in London. The company highlighted its launch of a “food & drink platform” in 2020, adding that the purchase of IWSR represents “a decisive step in providing a holistic solution in this space”.

“We are deeply grateful for Bowmark’s support and expertise, which was pivotal in enabling us to launch new products and deliver on our growth objectives,” said IWSR CEO Julie Harris. “We look forward to building on that foundation and accelerating our next phase of growth with the support and scale of WGSN.”

Details of any business consolidation moves, including of headcount, were not disclosed.

Five consumer trends shifting the beverage alcohol industry in 2025 – Category Intel

Previous Article Garavogue 20-Year-Old Single Malt Irish Whiskey bottle and box This week’s new spirits launches – 2-6 June 2025
Next Article Brad Pitt and Damson Idris holding Heineken 0.0 bottle Heineken recruits Brad Pitt for Heineken 0.0 marketing tie-up – video
MPU for Nemiroff - https://nemiroff.vodka/en/

The Newsletter

Sign up to receive our newsletter email

  • The very latest news from across the world's beverage alcohol industry
  • Cutting-edge intel from our in-depth category & market analyses, backed by benchmark industry data
  • The best insight on your competitors from our interviews with the industry’s leaders

This field is for validation purposes and should be left unchanged.

Follow on Social

Linkedin Twitter
Tall Tower for ProWine Mumbai 26 - https://prowine.iddllp.com/registration/?utm_source=MP_GDI
OKI Banner - https://www.oki.com/uk/printing/label-printer/?utm_source=OKI+Web+Chat&utm_medium=Bing&utm_campaign=Global+Drinks+Awards&utm_content=ACTFUND-1070&activity_code=ACTFUND-1070

You Might Also Like

Día de Muertos Tequila Don Julio campaign

Diageo spotlights Don Julio for Day of the Dead campaign – video

15 October 2026
Bowmore Kalamkari-inspired gift pack

Suntory Global Spirits lines up limited-edition ‘festive’ Bowmore pack

14 October 2026
Moët Hennessy GTR store Singapore

Moët Hennessy unveils Asia travel retail campaign for Hennessy

14 October 2026
Diageo logo

Strikes suspended at Diageo site in Scotland

14 October 2026
Linkedin Instagram

What next?

  • Sign up to our FREE newsletter
  • Subscribe
  • My Account
  • Sign up to our FREE newsletter
  • Subscribe
  • My Account

About

  • Contact
  • Privacy Policy
  • Cookie Policy
  • Terms & Conditions
  • Contact
  • Privacy Policy
  • Cookie Policy
  • Terms & Conditions

Copyright © 2026 Global Drinks Intelligence Limited. All Rights Reserved

Built and Managed by Kukoo Creative