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IWSR acquired by WGSN

Intel Reporter
Last updated: 05/06/2025 at 1:23 PM
By Intel Reporter
5 June 2025
1 Min Read

The data provider came under private equity group Bowmark Capital’s control in 2021.


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Alcohol industry data provider IWSR has come under new ownership.

Trend forecaster WGSN has spent an undisclosed sum on buying the London-headquartered business from Bowmark Capital. The transaction, announced today (5 June), brings the private equity group’s tenure to an end after four years.

With specialisms in beauty, fashion, food & drink, interiors and consumer tech, WGSN has a presence on four continents, including an office in London. The company highlighted its launch of a “food & drink platform” in 2020, adding that the purchase of IWSR represents “a decisive step in providing a holistic solution in this space”.

“We are deeply grateful for Bowmark’s support and expertise, which was pivotal in enabling us to launch new products and deliver on our growth objectives,” said IWSR CEO Julie Harris. “We look forward to building on that foundation and accelerating our next phase of growth with the support and scale of WGSN.”

Details of any business consolidation moves, including of headcount, were not disclosed.

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