‘Don’t underestimate the journey of an owned business’ – Tenzing Natural Energy founder Huib van Bockel speaks to Global Drinks Intel

In late-April, the UK division of Heineken ventured into the energy drinks category for the first time, buying a minority holding in the Tenzing brand. Shortly afterwards, Global Drinks Intel editor Olly Wehring sat down with founder Huib Van Bockel to hear more about his nine-year journey with the plant-based energy drink.What was your journey to setting up Tenzing?I was always intrigued by the marketing and creative side. After I finished university in Holland, I started my career at Unilever, which at the time was the marketing place to go to. I was there for six years, but I missed the cr