US-based tequila brand owner Casa Azul has relocated its production to the La Roca distillery in Jalisco.
The transition sees the company leave Las Américas distillery, which was founded by the same tequila producer Alvaro Montes – and the Montes family – who founded La Roca. The business said it is “upgrading production” through the 2.5km move.
Casa Azul’s first tequila from the new facility is set to reach the market in the coming weeks.
The move will bring “even greater intention and precision to its tequila-making process, enhancing quality and consistency from agave harvest to bottling,” according to the company.
“Partnering with the Montes family and producing at La Roca is a major step forward for Casa Azul,” said CMO Jorge Llauro. “This new facility enables us to craft tequila with unparalleled quality and consistency, while staying true to the values we’ve always stood for since we began with Las Américas.”
Early last year, Casa Azul recruited Dennis Carr, a former Gallo VP, to be its CEO.
