A particularly weak sugar harvest in Cuba this year is unlikely to impact Pernod Ricard's Havana Club rum brand, a spokesperson has told Global Drinks Intel.In an article published by The Guardian in the UK late last week, the 2025 sugar production by state-run monopoly Azcuba was estimated to have totalled around 165,000 tonnes. Citing a report by Reuters, The Guardian claimed that annual harvests on the island in the late 1980s brought in about 8m tonnes.The distillation of rum in Cuba uses molasses, which is a syrup by-product from the sugar-making process.When contacted by Global Drinks
Havana Club unaffected by Cuba sugar harvest plunge
Annual sugar harvests in Cuba have fallen from the millions of tonnes to the hundreds of thousands over the last 40 years.

Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.


