Why consumer appetite for premiumisation lives on in the on-premise – Consumer Intel

Two in three consumers globally favour high-quality drinks over cheaper alternatives, with 55% willing to pay extra for more premium beveragesConsumption times are shifting - 19% of consumers head to the on-premise earlier in the day than they did in 2024, with nearly one in four premium drinkers going out earlierWhiskey/whisky, gin and cocktails offer strong trade-up opportunities in several Asian markets, but which on-premise channels - wet-led or food-led - consumers prefer for high-end drinking experiences differ from country to countryInflation has led some consumers to cut back on spendi