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This week’s new spirits launches – 12-16 May 2025

Intel Reporter
Last updated: 18/05/2025 at 9:01 PM
By Intel Reporter
16 May 2025
5 Min Read

Here’s a round-up of the new launches from spirits brand owners in the week commencing 12 May.


Finsbury 0.0 bottle
The gin alternative uses botanicals from the brand's London Dry Gin recipe
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Stock Spirits’ Finsbury 0.0

  • Non-alcoholic gin alternative, 0% ABV
  • Available in Germany, other markets/retailers unspecified
  • SRP of EUR11.99 (US$13.60) per 70cl bottle
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Rémy Cointreau’s Mount Gay The Cognac Cask Expression

Mount Gay Cognac Cask bottle and box
The brand owner has leveraged its Rémy Martin cognac for the eighth bottling in Mount Gay's 'Master Blender Collection'
  • Rum, Barbados, matured in Barbados for an unspecified period in French oak casks previously used to age Rémy Martin cognac, 58% ABV
  • On sale from 2 June in markets including the UK, where the extension can be found in off-premise spirits specialists and online
  • SRP of GBP220 (US$292) per 70cl bottle, limited to 6,276 units in total

Au Vodka Ultra

Au Vodka Ultra cans
Au Vodka sales director Tom Smith said the brand extension targets "a massive gap in the market"
  • Vodka-based caffeinated (25mg per 10cl) RTD, Strawberry Burst and Blue Raspberry variants, both at 7% ABV
  • Available on Au Vodka website to UK consumers, other locations not immediately available
  • SRP of GBP3.79 (US$5) per 50cl can

Riboli Family Wines’ Spritz Del Conte Negroni & Vermouth Spritz

Riboli Family Wines Negroni & Vermouth Spritz bottles
The Negroni Spritz iteration is also referred to as a 'negroni sbagliato' while the Vermouth Spritz "takes a traditional vermouth recipe and brings it to life in a spritz format"
  • Ready-to-drink cocktails, Negroni Spritz holds an ABV of 13%, Vermouth Spritz at 15%
  • Available at “major retailers in select states” in the US
  • SRP of US$14.95 per 75cl bottle

Coors Spirits Co’s Blue Run Flight Series III

Blue Run Flight Series III
Kentucky's Blue Run Spirits, acquired by Molson Coors Beverage Co two years ago, has unveiled the third in its namesake brand's Flight Series line of bottlings
  • American whiskies, blends of Kentucky straight bourbon with Kentucky straight rye. Series comprises six expressions – Beach & Blooms (54.95% ABV), Buck & Brush (55.35%), Filly & Fiddle (55.65%), Fit & Flair (58.5%), Sails & Rails (57.5%) and Sun & Salt (55.1%)
  • Released to 25 US states, including California, Florida, Illinois and New York, from this week
  • SRP of US$124.99 per 75cl bottle for each iteration

Oishii Sake Spritz

Oishii Sake Spritz
The four-strong line comprises a sake base, which has been brewed in the US, and is positioned as a 'better-for-you' RTD offering
  • RTD, sake-based. Four variants – Lychee Lemon, Mango Yuzu, Coconut Lemongrass and Watermelon Lime – all contain zero sugar and at 6% ABV
  • Available from this month in the US, initially in California, Florida, Georgia and New York prior to a nationwide rollout in Q3
  • SRP of $5 per 35.5cl can

Ian Macleod Distillers’ Edinburgh Gin Raspberry Collins

Edinburgh Gin Raspberry Collins RTD cans
The low-ABV cocktail is targeting "today’s moderation-minded drinker"
  • Raspberry flavoured gin liqueur-based RTD cocktail, 2% ABV
  • Available in the UK’s off-premise channel through multiple retailer Tesco and via Edinburgh Gin’s website
  • SRP of GBP1.50 (US$2) per 25cl can

Casa Lumbre’s Contraluz Cristalino Tequila

Contraluz Cristalino Tequila bottle
Three years after unveiling a cristalino mezcal, Contraluz has added a tequila to its portfolio that has also undergone charcoal filtration
  • Tequila, cristalino, comprises a blend of filtered and redistilled tequila, 40% ABV
  • Released in the US this week ahead of a worldwide rollout
  • SRP in the US of $42.99 per 70cl bottle

Proximo Spirits’ Bushmills 18 Year Old

Bushmills 18 Year Old
Bushmill's channel-exclusive 'World Wood' series has a new addition, but only in Asia Pacific
  • Irish whiskey, single malt, 18 years old, aged for “minimum of” 17 years in ex-bourbon and -oloroso sherry, then finished in ex-Colheita port casks, 46% ABV
  • Debuts this week at TFWA Asia Pacific Exhibition & Conference ahead of roll-out exclusively to the global travel retail channel in the region
  • SRP of $140 per 70cl bottle

La Martiniquaise-Bardinet’s Gibson’s London Dry Gin & Tonic

Gibson's London Dry Gin & Tonic can
The extension of the Gibson's gin portfolio into RTDs will be promoted by the brand owner with a social media-led digital activation and POS
  • RTD, gin-based, contains Gibson’s London dry gin, 5% ABV
  • Released this month to “more than” ten markets, including Cyprus, Italy, Mauritius, the Netherlands and Sweden
  • SRP not immediately available

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