‘It’s not going to solve all our issues, but it’s a landmark deal’ – Scotch Whisky Association chief executive Mark Kent speaks to Global Drinks Intel

For scotch whisky brand owners, the long wait is over. With work having been undertaken for "more than a decade", the announcement of a free trade agreement between India and the UK yesterday (6 May) allowed Global Drinks Intel the opportunity to catch up with the head of the Scotch Whisky Association, Mark Kent.How does it feel to have got this trade deal over the line, finally?It's certainly been a long-standing objective for the scotch whisky industry. India is the world's biggest whiskey/whisky market - given that scotch accounts for 3% of the market, the potential for growth is very signi