818 Tequila has joined forces with NASCAR driver Toni Breidinger for the 2025 racing season.
The collaboration marks the first sports partnership for the US-based tequila company, which was founded by media personality Kendall Jenner, with Breidinger’s (below) car and racing gear set to feature 818 branding. As part of the launch, the brand will host a “VIP experience and after party” at the Nashville Speedway race on 30 May.
Breidinger holds the NASCAR record for the most top-ten finishes by a female driver (27), and is the sport’s most followed driver with around 5m fans online.
“Toni is a force both on the track and on social media,” said Jenner. “We are so excited to partner with her for our first national sports partnership.”
The tequila brand launched in the UK back in 2023, joining its list of markets, which comprises Canada, China, Dubai, the US and selected Caribbean countries.
