Sweden’s limited alcohol reform will allow small producers to sell directly, but strict purchase caps - and a six-year review period - should prevent major disruption to Systembolaget’s monopolyDespite calls for further liberalisation, 68% of Swedes support Systembolaget’s monopoly, and it remains the country's most trusted brand, ahead of household names like Ikea and Gekås UllaredShifting consumer trends favour beer, mixed drinks and non-alcoholic products, while wine and spirits decline, contributing to Systembolaget’s 19.1% drop in profits in 2024Systembolaget has long dominated S
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