Global Drinks Intel Magazine – April 2025

In the April issue of Global Drinks Intel magazine:

• We’re in Asia, where we consider how alcohol companies in the region are working to break out of their domestic markets and upping their game on the export front
• There’s also a look at Asia’s luxury spirits landscape, with China still held in high regard despite its recent slowdown
• Our country analysis this issue stays on message as the market for alcohol in Japan goes under the microscope
• For those among us on a start-up journey, there’s an in-depth consideration of how the right packaging can create ‘deeper conversations’ with consumers
• On the interview front, we hear from Circana senior VP of global thought leadership & strategic insights, Ananda Roy, Heineken’s global head of Desperados, Ligia Patrocinio, and Fawn Weaver, co-founder of the Uncle Nearest American whiskey brand

All this, plus our regular round-up of the latest alcohol news stories and brand owner ESG activities as well as the most recent product launches in spirits, backed by commentary from drinks marketing expert Chris Tyas and on-premise data whizz Charlie Mitchell.