Henkell Freixenet has updated the bottle design of its Henkell sparkling wine brand alongside the launch of a fresh marketing activation.
The brand’s refreshed appearance (below), announced this week, will feature a more modern red ribbon design as well as a heightened prominence for the ‘Henkell lily’. Backing the change is the ‘Together Since’ campaign that looks to “make the moments matter” as the brand celebrates its 165th anniversary.
Further details about the “global campaign” were not disclosed.
The German-Spanish company, which has its headquarters in Wiesbaden in Germany, did not share precise details of the rollout timings for Henkell’s new look, but added that it will create “an even more contemporary look in future and ensure it attracts particular attention at the POS (point of sale)”.
“In such fast-moving times as ours, it’s the moments spent together with loved ones that really count,” said head of communications Vanessa Lehmann. “Whether festive occasions, spontaneous encounters or small moments of pleasure in everyday life, Henkell creates special moments that will be remembered for a long time.”
Last year, the company bought out its distribution joint-venture partner in Portugal.
