Canada’s Iceberg Vodka has revealed its latest marketing activation, designed to encourage deeper interactions among Gen Z, Millennials and Gen X consumers.
The campaign, ‘Foraging Deeper Connections’, features people engaging in “thought-provoking conversations” while crafting cocktails using the brand. The push will roll out across digital and social media channels over the next three months.
Starting this month, brand owner Canadian Iceberg Vodka Corp is partnering with digital creators to “encourage audiences to embrace deeper connections in their own lives”.
“We hope this campaign inspires Canadians to be present and to re-explore deeper, more authentic connections with those that matter most,” said Iceberg president Steve Ciccolini.
The vodka is produced using iceberg water from Newfoundland and Labrador, and can be found in select retailers across Canada and various parts of the US as well as in an unspecified number of international markets.
Earlier this week, actor Dolph Lundgren partnered with the founder of Bacardi’s Leblon cachaça brand to release a new vodka in the US.
