Vodka is the second-biggest spirits category in Europe (behind flavoured spirits) and is flat or slightly declining in all but one of its top five European marketsSustainability is increasingly under the spotlight with initiatives such as refill pouches and paper bottles finding favourFlavours continue to be a driver, particularly for younger consumersPremiumisation has slowed in most markets. Super-premium brands are still experiencing strong growth in some markets, but from a much smaller baseVodka is increasingly popular with Gen Z drinkers, often as a mixer, and is a popular base for RTDsN
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- AB InBev
- Bacardi
- Campari Group
- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons
