Celebrating 30 years of success, Trojka Vodka has unveiled a bold rebrand, reinforcing its status as the ultimate easy mixer in tune with changing consumer trends.
Trojka Vodka has long been a symbol of colour, vibrancy and effortless mixing. With its wide range of flavours, playful identity and commitment to quality, the brand has become one of Switzerland’s best-selling spirits. Now, to celebrate 30 years and remain ahead in today’s fast-changing market, Trojka has unveiled a striking rebrand tailored to evolving consumer preferences.
More than just a design update, this transformation reinforces Trojka’s core identity as the ultimate ‘easy mixer’. Whether in bars, clubs or at home, Trojka’s brand promise is simple – to make mixing a great drink simple, fast and full of flavour.
DIWISA – Blending tradition with innovation
Trojka’s success is powered by DIWISA, a family-owned Swiss distillery that has combined tradition with high-tech innovation since 1918. Based in Willisau, the company leads Switzerland’s spirits industry with cutting-edge production, trend-driven product development and a portfolio that ranges from their own production of vodka, whisky and eau-de-vie alongside agency brands such as Jägermeister, White Claw and Thomas Henry.
These established international brands underline the credibility of DIWISA as one of the leading spirits companies in Switzerland.
Staying ahead in a changing market
The spirits industry is evolving. Younger, legal drinking age (LDA) consumers are looking for eye-catching, easy-to-mix and lower-ABV options that fit their social lifestyles.
Trojka’s redesign directly responds to these trends, ensuring the brand remains a go-to for spontaneous celebrations, music festivals and relaxed gatherings.
A dynamic and accessible range
Trojka offers a diverse portfolio catering to every taste and occasion:
- Trojka Vodka Pure Grain (40% ABV) – A clean, high-quality vodka, ideal for classic serves like vodka soda or espresso martini.
- 10 Vodka Liqueurs – Each featuring a signature colour and unique flavour profile, from refreshing fruit blends to indulgent sweet notes.
- Trojka Ice (4% ABV) – A lemon-flavoured ready-to-drink cocktail designed for on-the-go enjoyment.
- Trojka Energy (0% ABV) – A bold, invigorating energy drink with a burst of energy, perfect for those who never slow down.
Best-selling flavours include:
- Red (24% ABV) – A zesty mix of orange, lemon and lime.
- Green (17% ABV) – A vibrant blend of pomegranate, watermelon and lime.
- Black (17% ABV) – A deep, wild berry explosion.
- Flamingo (17% ABV) – A refreshing grapefruit and elderflower combination.
- Caramel (17% ABV) – A smooth, sweet caramel delight.
- Pink (17% ABV) – A fruity blend of cranberry and strawberry.
- Orange (17% ABV) – A vibrant fusion of orange and mango.
- Blue (17% ABV) – A cool and refreshing ice mint sensation.
- Greench (17% ABV) – A minty twist on Trojka Green with refreshing peppermint.
- Sun (17% ABV) – the latest extension, launching in April. A bright, aromatic mix of yuzu, peach and rosemary.
With Trojka, anyone can create a colourful, flavourful mixed drink in seconds.
A striking new look
Trojka’s rebrand enhances both identity and aesthetics. The sleek new bottle and minimalistic label create a modern, versatile look that stands out on shelves and in consumers’ hands.
Vibrant colours highlight each flavour, reinforcing Trojka’s presence in bars, clubs and social settings.
Market positioning – Quality and affordability
Trojka occupies a unique space in Switzerland’s spirits market. While the brand competes with major international brands, it remains proudly local.
Unlike premium-priced imports, Trojka delivers excellent value, making it an attractive choice for retailers and on-trade venues looking for a versatile, high-margin spirit with a proven sales track record.
With its affordable price point and broad flavour range, Trojka offers a profitable, in-demand solution for venues seeking quick, crowd-pleasing mixed drinks without the complexity of traditional cocktails.
Expanding reach – Opportunities for trade buyers
Trojka’s rebrand also signals ambitions beyond Switzerland. Already sold in ten countries, the brand is actively expanding into new markets while developing trending expressions that will drive future growth. For trade buyers, wholesalers, and hospitality professionals, this presents a valuable opportunity to partner with a proven, high-quality brand that delivers strong consumer appeal and sales potential.
With its refreshed look and easy-mixing versatility, Trojka is set to make an even bigger impact in retail, bars, and events. The brand’s recent Silver medal at The Design & Packaging Masters 2024 confirms that the rebrand is already resonating with both industry experts and consumers alike.
As Trojka enters the next chapter in its history, trade partners have the chance to stock a brand that innovates, excites, and drives revenue. Now is the time to bring the energy of Trojka to your customers and tap into the growing demand for vibrant, accessible, and effortlessly mixable spirits.
