With more spirits exhibitors and a new ‘Business Forum’, there is plenty to look forward to at the Düsseldorf trade fair from 16–18 March. The event may be trimmed down this year (5,000 exhibitors, down from 5,400; 11 halls from 13), but organisers claim ProWein will more than make up for its size with increased content.
From AI and TikTok to pricing trends and sustainability, this year’s focus is on helping drinks businesses navigate the future – the ‘Business Forum’ has been designed to play a key role – and there’s a packed programme of seminars, masterclasses and events running across the three days.
ProSpirits has been expanded after its successful debut last year and will feature up to 450 exhibitors from 56 countries. Here, we take a closer look at some of the companies hoping to make waves at ProWein 2025.
(Click here for part one of Global Drinks Intel’s ProWein preview.)
De Kuyper Royal Distillers – Hall 5 Stand K17
De Kuyper Royal Distillers is set to present its diverse liqueur portfolio, offering innovative cocktail solutions for every occasion. Key highlights include De Kuyper and Peachtree Draught Cocktails, along with “Ready-to-Shake” batched cocktail solutions designed for both on-and off-premise markets. The company will also showcase its latest innovation in the growing 0.0% category.
With a focus on setting trends and building partnerships, De Kuyper continues to position its liqueurs as essential ingredients for outstanding cocktail experiences worldwide.
Heaven Hill – Hall 5 Stand J45
Heaven Hill Distillery will showcase its portfolio of brands, with a focus on Elijah Craig Bourbon and Tequila Ocho. The lines on display will also include Evan Williams, Rittenhouse Rye, Larceny, Widow Jane and Pikesville Rye.
New releases are set to include Heaven Hill Bottled-in-Bond Bourbon, launching in May, and Baby Jane Bourbon, a limited-edition whiskey made from heirloom corn. The company is looking to connect with customers and showcase its award-winning whiskies and tequila.
Henkell Freixenet – Hall 4 Stand E10
German-Spanish alliance Henkell Freixenet, a major player in the sparkling wine category, will showcase its diverse portfolio, including cava, prosecco, crémant, champagne and sparkling wines, alongside a selection of wines and spirits.
This year, the spotlight is on its three global icon brands – Freixenet, Mionetto, and Henkell – as well as Alfred Gratien Champagne and Gratien & Meyer Crémant. With a strong international presence, Henkell Freixenet bought out its distribution joint-venture partner in Portugal last September.
John Distilleries – Hall 5 K46
Indian whiskey producer John Distilleries is set to present its award-winning Paul John Single Malts, including Nirvana, flagship expressions Brilliance and Bold, Select Casks (Classic, Peated, PX, Oloroso), and Mithuna from the Zodiac series. Since their UK launch in 2012, Paul John Single Malts have garnered global acclaim, often compared to – and even surpassing – Scotch whiskies, backed by numerous awards.
Also on display will be the distiller’s Big Banyan wines and Roulette whisky, marking the brand’s commitment to “exceptional spirits and wines for a worldwide audience”.
La Martiniquaise – Hall 5 A15
France’s La Martiniquaise will showcase its diverse portfolio across five key areas: scotch whisky, mixology, craft from France, wines & brandy and soft & no-low. The company will highlight innovative offerings such as Label 5 Citrus, which boasts a natural citrus flavour at an ABV of 35%, alongside its full range of premium spirits and beverages.
“We aimed to create a unique and balanced recipe, perfect for sharing with friends and aligned with our values of group power and inclusivity” said La Martiniquaise’s international senior brand manager, Anne Ernould.
Macduff International – Hall 5 Stand J46
MacDuff International will showcase its award-winning portfolio of premium Scotch whisky, blending heritage and innovation. The collection includes iconic blends like Islay Mist and Lauder’s, alongside newer additions such as WaterProof blended malt and RyeLaw, a single-distillery Fife rye scotch whisky launched in partnership with InchDairnie Distillery.
Visitors can explore new releases, enjoy exclusive tastings and learn about MacDuff’s commitment to craftsmanship and quality that has defined its place in the global whisky market since 1992.
Milestone Beverages– Hall 5 Stand F10
Milestone will showcase its expanded Stateless US whiskey range at the trade show, introducing new apple and peach flavoured whiskeys alongside a one-litre varietal. Inspired by the “dynamic nomads of America’s modern circus”, Stateless brings together diverse influences to create a striking sensory experience.
The latest additions aim to offer fresh, dynamic flavours while maintaining the brand’s distinctive identity. Visitors can explore the full line-up and discover how Stateless continues to push boundaries in the whiskey category.
Noblewood Spirits – Hall 5 Stand M17
Noblewood Spirits presents the Beluga Vodka portfolio, highlighting Beluga Gold Line, the most premium expression in the range. This vodka undergoes a meticulous filtration process and a 90-day resting period to achieve its refined character.
Packaged in an elegant leather box, it features individual numbering and a wax-sealed bottle, opened using a hammer and brush. Recognised for its exclusivity, Beluga Gold Line is served in select high-end venues worldwide.
Rossi d’Asiago – Hall 5 Stand D17
Rossi d’Asiago, distillers since 1868, will showcase its premium portfolio at ProWein 2025, featuring brands Antica Sambuca, Volare Liqueurs for Cocktails, Kranebet Botanic Gin Liqueur, Limoncello Rossi d’Asiago and Grappa Culto.
Known for its traditional distillation methods, the company combines 150 years of heritage with innovation. Visitors can experience the authentic Italian flavours of each product, explore new business partnerships and enjoy exclusive tastings in a welcoming environment that highlights the unique identity of Rossi d’Asiago’s brands.
Spirit France – Hall 5 Stand M37
Spirit France will mark the 200th anniversary of its Boulard calvados brand with a special limited-edition cuvée, crafted from Calvados Pays d’Auge aged for at least 18 years, honouring the brand’s founding year, 1825. Known for its role in creating the AOC Calvados Pays d’Auge, Boulard’s flagship expressions, including Grand Solage and VSOP have earned a global following.
The new packaging reinvents elegance and tradition, featuring a striking gold and white design and a matte black neck, enhancing each expression’s unique character with powerful visual impact.
Tovaritch! – Hall 7 Stand D54
At ProWein 2025, Tovaritch! invites industry professionals to experience its premium vodka through guided tastings that highlight its exceptional mixability and clean finish.
The team are looking forward to connecting with quality-focused distributors and buyers from global markets, and demonstrating how their commitment to excellence and competitive pricing creates outstanding value for both on-premise and retail partners.
Show attendees are invited to drop by the stand to discover why Tovaritch! has become the preferred choice for discerning establishments seeking a balance between quality and accessibility.
