Rum has faced headwinds across Europe since the end of 2022, thanks mainly to negative macroeconomic trends impacting consumers’ purchasing power.However, opportunities persist, with some brand owners highlighting positivity in Central and Eastern Europe, as well as at higher price points.Others suggest that higher-end rums are facing greater pressure in the current environment, while more affordable mid-range rums are more resilient.Product innovation continues at a fast pace, with launches ranging from rum-based RTDs and liqueurs and limited-edition bottlings with unusual cask finishes.De
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- AB InBev
- Bacardi
- Campari Group
- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons
