As no- & low-alcohol drinks gain wider acceptance, it’s an exciting time for the sector. “People are looking for healthier, more mindful drinking options, and the market is booming," says the Europe, UK & Middle East marketing manager at alcohol-free spirits, wine & RTD producer Lyre’s, Benedicta Tornieri."Trends like ‘zebra striping’ - alternating between alcoholic and non-alcoholic drinks - are catching on, especially with younger people. It’s great to see non-alcoholic drinks becoming more mainstream.”The founder & CEO of alcohol-free wine brand Zeno, David
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