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‘I give ourselves ten out of ten for Penfolds’ – Treasury Wine Estates CEO Tim Ford speaks to Global Drinks Intel

Olly Wehring
Last updated: 13/02/2025 at 2:42 PM
By Olly Wehring
13 February 2025
9 Min Read

‘Everyone’s doom and gloom about the category in China, but it’s growing again for the first time in four years.’


Treasury Wine Estates Portfolio 2022
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On the same day as posting an impressive set of numbers from the six months to the end of December, Treasury Wine Estates served up CEO Tim Ford to share the details behind the half-year performance with Global Drinks Intel editor Olly Wehring.Given the return of Australian wine exports to China in March last year, and the addition of Daou Vineyards’ trading at the start of calendar-2024, how exactly is Treasury Wine Estates performing at the moment?It's not simple, but I start with our luxury brand performance year-on-year. We’ve got six or seven brands – including Penfolds, Daou, Frank

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  • AB InBev
  • Bacardi
  • Campari Group
  • Diageo
  • Moët Hennessy
  • Pernod Ricard
  • Proximo Spirits
  • Suntory Global Spirits
  • William Grant & Sons

TAGGED:Treasury Wine Estates
Olly Wehring
ByOlly Wehring
Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.
Previous Article Penfolds logo on an external wall Treasury Wine Estates removes ‘for sale’ sign from lower-end wines as top line climbs in half-year – results data
Next Article Bottle of Cockburn's 10-year-old Tawny Port Symington Family Estates announces leadership changes
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