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‘Carbonated soft drinks is growing and that’s what we’re buying into’ – Carlsberg CFO Ulrica Fearn speaks to Global Drinks Intel

Olly Wehring
By Olly Wehring
8 Min Read

‘Coming out with modest volume growth of 0.4% in a year like that is good.’
Ulrica Fearn
On Thursday, Carlsberg reported a 2.4% increase in sales from 2024 – a year in which the brewer hit the headlines by acquiring soft drinks specialist Britvic while also strengthening its relationship with PepsiCo as its bottler of choice across more of Europe. Following the results announcement, Global Drinks Intel editor Olly Wehring quizzed group CFO Ulrica Fearn about Carlsberg’s recent performance, as well as the company's priority areas for 2025.Your results announcement kicked off with a list of all of Carlsberg’s M&A achievements in 2024, yet the group’s rates of sales gro

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  • AB InBev
  • Bacardi
  • Campari Group
  • Diageo
  • Moët Hennessy
  • Pernod Ricard
  • Proximo Spirits
  • Suntory Global Spirits
  • William Grant & Sons

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Olly Wehring
ByOlly Wehring
Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.
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