On Thursday, Carlsberg reported a 2.4% increase in sales from 2024 – a year in which the brewer hit the headlines by acquiring soft drinks specialist Britvic while also strengthening its relationship with PepsiCo as its bottler of choice across more of Europe. Following the results announcement, Global Drinks Intel editor Olly Wehring quizzed group CFO Ulrica Fearn about Carlsberg’s recent performance, as well as the company's priority areas for 2025.Your results announcement kicked off with a list of all of Carlsberg’s M&A achievements in 2024, yet the group’s rates of sales gro
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