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Carlsberg pushes alcohol-free narrative post-Britvic buy as full-year sales stay firm – results data

Olly Wehring
Last updated: 06/02/2025 at 1:00 PM
By Olly Wehring
6 February 2025
4 Min Read

‘2024 was a year of major events that will shape the future of Carlsberg.’


Chart showing Carlsberg quarterly sales +/- 2022-2024
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Twelve months of 2024 finish up 2.4% at DKK75,011m (US$10.46bn)Slower growth rate in second half following H1's 3.9% sales liftCarlsberg has signalled the start of full-year results reporting for the multinational brewers, posting a near-2.5% increase in sales from 2024.The group, which upped its focus on alcohol-free beverages by buying UK-based Britvic last month, saw its sales come in flat in the three months to the end of December, based on Global Drinks Intel estimates. The single-digit rises posted by the preceding three quarters, however, pushed full-year sales to +2.4% versus 2023.Volu

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TAGGED:Carlsberg
Olly Wehring
ByOlly Wehring
Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.
Previous Article Logos for Moet & Chandon and F1 Moët & Chandon returns to F1 podium
Next Article Chart showing Pernod Ricard quarterly sales +/- 2022-2024 Martell drags Pernod Ricard into negative for half year, outlook bleak for months ahead – results data
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