How brewers are rising to consumer challenge for ‘eco-friendly, minimalist’ packaging – Category Intel

At first glance, the packaging of beer would appear to be fairly straightforward affair. Throughout most of the world, if your ale or lager does not come in a keg or cask, it arrives in a can or bottle, usually contained within some sort of plastic or cardboard carrier. While shapes and sizes can - and do - vary, but basics remain pretty much the same.It turns out, however, that looks can be deceiving. Very deceiving.Consumer demand for “eco-friendly, minimalist packaging has led to changes in sourcing over the past year”, according to 73% of respondents to a recent survey of 300 US-based