AI-generated versions of two American icons have been created for an advert in the US to promote recently-launched Still G.I.N. By Dre and Snoop.
The spot, which features co-founders Dr Dre and Snoop alongside Sammy Davis Jr and Frank Sinatra, aired on the NBC channel in the country earlier this week. The quartet, the latter of whom passed away in the 1990s, close the ad with a serve each of the brand, which debuted in October.
The 42.5%-ABV gin arrived eight months after the RTD, created by the two rappers in partnership with Patrick Halbert, Andrew Gill and Rocco Milano, who founded the On The Rocks premix brand that was acquired by Suntory Global Spirits four years ago.
Further details of where the 30-second version of the full-length 90-second ad (above) will appear, and how long for, were not disclosed.
Still G.I.N. By Dre and Snoop carries an SRP of US$34.99 per bottle and is available nationwide.
Two months ago, UK-based Brockmans Gin unveiled a limited edition ultra-premium expression priced at $460 per unit. WŸLD will go on sale early next year.
