Sign In
Global Drinks Intel Logo - Home
  • News
    • Beer
    • Spirits
    • Wine
    • Environmental, Social & Governance
    • Financial Results
    • Marketing
    • Mergers & Acquisitions
    • New Product Development
    • From the Industry
  • Intel
    • Comment
    • Interview
    • Category Intel
    • Consumer Intel
    • Market Intel
  • Awards
    • Global Drinks Awards
    • New Product Awards
    • ESG Awards
  • Magazine
  • Newsletter
  • Subscribe
  • Contact
  • News
    • Beer
    • Spirits
    • Wine
    • Environmental, Social & Governance
    • Financial Results
    • Marketing
    • Mergers & Acquisitions
    • New Product Development
    • From the Industry
  • Intel
    • Comment
    • Interview
    • Category Intel
    • Consumer Intel
    • Market Intel
  • Awards
    • Global Drinks Awards
    • New Product Awards
    • ESG Awards
  • Magazine
  • Newsletter
  • Subscribe
  • Contact
Search
Banner for Mont Blanc Vodka - https://www.montblanc-vodka.com/intro/


Is the global travel retail channel missing the mark on whisky/whiskey’s potential in Europe? – Market Intel

Garry Stasiulevicuis
Last updated: 04/12/2024 at 2:49 PM
By Garry Stasiulevicuis
4 December 2024
6 Min Read

Whisky/whiskey remains one of the standout spirits categories in Europe’s global travel retail channel, but are operators doing enough to expand the category and engage the emerging Gen Z demographic?


A glass of whisky/whiskey over ice
Credit: Timothy James/Unsplash
SHARE
The current landscapeGlobal travel retail across Europe reveals significant variation in whisky/whiskey’s category share. Overall, the spirit accounts for 35% on average of the space given to beverage alcohol in European travel retail, but some operators are clearly outpacing the rest.Avolta Europe, which operates in major UK airports including Heathrow and Gatwick, excels with an average 38.4%, reaching an impressive 61% share of alcohol space at Heathrow T4Heinemann Europe achieves an average 30.4% share, with particularly strong performances at FRA T1 (38.8%) and FRA T2 (41.1%)Lagardère

This article is available to Global Drinks Intel members only.


Click below for details on how to join the Global Drinks Intel community.


Subscribe for UNLIMITED Access


Already a member?


Log in here to read the article in full.


If you work for any of the following corporate subscribers to Global Drinks Intel,

head here to activate your access.


  • AB InBev
  • Bacardi
  • Campari Group
  • Diageo
  • Moët Hennessy
  • Pernod Ricard
  • Proximo Spirits
  • Suntory Global Spirits
  • William Grant & Sons

Garry Stasiulevicuis
ByGarry Stasiulevicuis
Follow:
Garry Stasiulevicuis is MD of ShelfTrak, an AI-powered business that transforms data into actionable insights by analysing store-level execution across the leading 50 airports and 70-plus stores. For more details, visit www.shelftrak.com
Previous Article Campari Group logo and portfolio 2022 Former William Grant & Sons CEO Simon Hunt to head up Campari Group
Next Article Bottle of Black Tears Spiced Rum Black Tears is the fastest-growing premium spiced rum in the UK
OKI MPU - https://www.oki.com/uk/printing/label-printer/?utm_source=OKI+Web+Chat&utm_medium=Bing&utm_campaign=Global+Drinks+Awards&utm_content=ACTFUND-1070&activity_code=ACTFUND-1070

The Newsletter

Sign up to receive our newsletter email

  • The very latest news from across the world's beverage alcohol industry
  • Cutting-edge intel from our in-depth category & market analyses, backed by benchmark industry data
  • The best insight on your competitors from our interviews with the industry’s leaders

This field is for validation purposes and should be left unchanged.

Follow on Social

Linkedin Twitter
Tall Tower for Mont Blanc Vodka - https://www.montblanc-vodka.com/intro/
OKI Banner - https://www.oki.com/uk/printing/label-printer/?utm_source=OKI+Web+Chat&utm_medium=Bing&utm_campaign=Global+Drinks+Awards&utm_content=ACTFUND-1070&activity_code=ACTFUND-1070

You Might Also Like

Pollen Projects Sylva

Pollen Projects adds ex-Diageo North America head to board

21 October 2026
Baileys marketing winter

Diageo kicks off global push for Baileys – video

21 October 2026
Flag of India

Diageo, Pernod Ricard hit by Revenue Intelligence searches in India

21 October 2026
Actor Sophie Turner with St-Germain bottle behind a bar

Why traditional liqueur brands should jump on the RTD train – Category Intel

21 October 2026
Linkedin Instagram

What next?

  • Sign up to our FREE newsletter
  • Subscribe
  • My Account
  • Sign up to our FREE newsletter
  • Subscribe
  • My Account

About

  • Contact
  • Privacy Policy
  • Cookie Policy
  • Terms & Conditions
  • Contact
  • Privacy Policy
  • Cookie Policy
  • Terms & Conditions

Copyright © 2026 Global Drinks Intelligence Limited. All Rights Reserved

Built and Managed by Kukoo Creative