Can celebrity and high-end extensions boost gin in global travel retail? – Category Intel

Gin is a tough category in global travel retail right now. It may not be the largest spirits segment in the sales channel, but it has played a sizable part in the wider recovery charge for spirits in GTR since the Covid-19 pandemic - figures for the channel from IWSR show gin's volumes in 2022 leapt by 112%, compared with scotch whisky’s +77% and vodka’s +68%.The result of this, of course, is brands fighting for shelf space and demand-driven price variations. In the October issue of Global Drinks Intel magazine, for example, we reported that Bacardi's Bombay Sapphire brand has been subj