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CityScapes – Madrid – Market Intel

Mónica Goya
Last updated: 14/11/2024 at 11:34 AM
By Mónica Goya
14 November 2024
12 Min Read

With a well-deserved reputation as a city with a rich bar culture, the Spanish capital’s vibrant on-premise scene doesn’t disappoint.


View of Madrid skyline by day
Credit: Gotta Be Worth It/Pexels
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It’s hard not to be sociable in Madrid - the city offers numerous ways to entertain outside the home. With more than 80% of Madrileños living in flats, gatherings happen mostly in the on-premise.From the aperitivo to the post-dinner shot, alcohol consumption in Spain tends to be paired with food. This might explain why even though Spaniards are among the top alcohol consumers within the Organisation for Economic Co-operation and Development’s 38 member countries (10.5 litres a year per capita), they are at the bottom percentile of heavy drinkers. With a residential population of

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