Punching above its weight – Why white rum deserves a second look – Category Intel

For too long, white rum has been seen as a lower-quality spirit that acts as a propellant in serves. Many bartenders and aged rum drinkers dismiss white rum as cheap, synonymous with mass-produced brands, lacking in complexity and age and associated with omnipresent cocktails such as the mojito, cuba libre and piña colada.Many of these preconceptions are rooted in long-standing regional and historical preferences.In the Caribbean and South America, aged rum has long been considered the ‘premium’ choice, often reserved for special occasions or consumed as a sign of status. By contrast, whi