In beverage alcohol, everybody's chasing growth at a tough time, what with the industry currently beset by challenges including high costs, lower yields from raw materials and the rise in sober-curious consumers turning from alcohol to no & low options.However, the industry response - a blinkered focus on acquisitions and buying a way into new markets - is way off the mark.For proof, consider the recent speculation around a potential Diageo sale when the spirits giant posted its first full-year sales decline (-0.6%) since 2020 in July, driving shares down more than 9% to a four-year low.
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- AB InBev
- Bacardi
- Campari Group
- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons
