Craft leaps as flavours slide – Cider in 2024 – Category Intel

In beverage alcohol, cider is an often-overlooked category. This is a category dominated by the UK, which is bigger than the next four markets combined.Recent category reports by Heineken and Westons Cider highlight the drivers underpinning the UK, many of which not only apply to other cider markets but to alcohol globally. The UKIn 2023, cider volumes in the UK dipped by 2.3% on the previous year, totalling 695m litres. In value terms, however, sales increased 2.8% to GBP3.1bn (US$3.9bn). Early indications suggest that the very damp start to the summer in the U