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Opportunities in the Middle East global travel retail channel for wine and spirits – Market Intel

Kevin Rozario
Last updated: 18/09/2024 at 5:20 PM
By Kevin Rozario
18 September 2024
12 Min Read

While the Middle East has long been a focus for wine and spirits brands, the region is rife with challenges.


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Global travel retailers are gearing up for a bigger presence in the Middle East. The opening late last year of the new Terminal A at Abu Dhabi International Airport - now Zayed International Airport - allowed some of them to showcase their prowess in delivering novel retail concepts.In wine and spirits, Lagardère Travel Retail has been wowing passengers with its Le Club and Little Le Club formats, attracting enthusiasts of champagne, wine, spirits and tobacco sourced globally, and supported by activations to drive footfall.Through a joint venture between Lagardère Capital and Abu Dhabi Capit

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Kevin Rozario
ByKevin Rozario
Kevin started covering the drinks industry in the early 1990s for the Morning Advertiser. He later moved into travel retail and aviation, working with publications including IWSR Magazine, The Moodie Davitt Report and Jane’s. He regularly covers retail for Forbes.com.
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