Diageo’s North America division is about to commence a marketing campaign for its Bulleit American whiskey brand.
The push, which carries the tagline ‘We Aren’t Made To Be Still’, comprises 15-second ads that will run on television, online video and social media in the country. Backing the spots will be “partnerships with aligned brands, media and talent” alongside out-of-home presence.
One of the first elements of the campaign “will spotlight and elevate the efforts of individuals pushing the frontiers of food culture”, the brand owner said.
Earlier this year, Diageo NA added a single malt iteration to the Bulleit portfolio. Retailing at US$59.99, the 45%-ABV whiskey went on sale in the US in February. The group boosted its American whiskey presence almost two years ago with the acquisition of Texas-based Balcones Distilling.
