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How airport selections shape whiskey/whisky choice and price point in global travel retail – Category Intel

Garry Stasiulevicuis
Last updated: 27/08/2024 at 1:43 PM
By Garry Stasiulevicuis
27 August 2024
5 Min Read

In this, the second of a new series analysing the changing dynamics in global travel retail, Pi Insight’s Garry Stasiulevicuis draws on data from the company’s ShelfTrak tool to explore how the whiskey/whisky category differs across key global airports.


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An analysis of whiskey/whisky offerings across 30 major airports worldwide reveals intriguing insights into how location can influence choice. From average prices to the number of SKUs and the dominance of subcategories, each airport provides a distinct shopping experience for the whiskey/whisky connoisseur.Asia’s Hong Kong International Airport, for example, boasts one of the most extensive selections, with more than 330 SKUs. The airport prominently features single malts, which account for over 73% of its offerings from the category. This emphasis on premium whiskies aligns with the contin

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Garry Stasiulevicuis
ByGarry Stasiulevicuis
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Garry Stasiulevicuis is MD of ShelfTrak, an AI-powered business that transforms data into actionable insights by analysing store-level execution across the leading 50 airports and 70-plus stores. For more details, visit www.shelftrak.com
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