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This week’s new spirits launches – 26-30 August 2024

Intel Reporter
Last updated: 30/08/2024 at 12:00 PM
By Intel Reporter
27 August 2024
2 Min Read

Here’s a round-up of the new launches from spirits brand owners in the week commencing 26 August.


Four expressions in the Bowmore Sherry Oak Collection
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Whyte & Mackay’s Jura Perspective No.1

  • Scotch whisky, single malt, Islands, 16 years old, finished for an unspecified period in ex-oloroso sherry casks, 46.5% ABV
  • Rolling out in limited numbers to “key” European markets, including France and the UK, and “select” Asian markets
  • SRP in the UK of GBP70 (US$92) per 70cl bottle
Bottle of and box for Jura Perspective No. 01
The first iteration in Jura's limited-edition Perspective series features a geometric gold and black design that is "unique to each bottle"

Suntory Global Spirits’ Little Book The Infinite: Edition 1

  • American whiskey, bourbon, Kentucky straight. Contains whiskies that have been aged for between seven and 20 years, 59.65% ABV
  • On sale in limited numbers in the US off-premise channel
  • SRP of US$199.99 per 75cl bottle
Bottle of and box for Little Book The Infinite Edition 1.
The Little Book portfolio will be joined by this line extension that will contain "liquid from generations of the Noe family through every future release"

León Y Sol blanco, reposado tequilas

  • Tequila, blanco, reposado. Both have an ABV of 40%
  • Released online to US consumers this week
  • SRPs not immediately available, on sale in 75cl bottles
Bottles of León Y Sol blanco and reposado tequilas
Positioned at the premium end of the price ladder, this new tequila brand "had an extremely successful pre-order stage, selling out 100% of the inventory"

Suntory Global Spirits’ Bowmore Sherry Oak Boutique Collection

  • Scotch whisky, single malt, Islands. Range comprises 12-year-old (matured in ex-sherry casks), 18-year-old (“selective maturation” in ex-oloroso casks), 18-year-old (finished first in ex-oloroso and then -Pedro Ximenez casks) and 21-year-old (as for the 18-year-old)
  • Launching next month in the off-premise channel through spirits specialists in “key global cities” including London, Munich, Paris and Toronto
  • In the UK, SRPs of GBP59 (US$78), GBP116, GBP198 and GBP405, respectively, per 70cl bottle
Four expressions in the Bowmore Sherry Oak Collection
All four iterations in the new series comprise whisky that has spent some or all of its maturation in ex-sherry casks

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