International spirits categories have long dominated the US$8.9bn global travel retail liquor business. The big multinational-owned stars of the scotch whisky, cognac and vodka segments proliferate the duty-free shelves of airports globally. Outside of their home markets, however, these brands lack the sense of place that GTR operators and their airport landlords strive to create for their customers.This is where speciality spirits can come in - much-cherished regional favourites with a strong domestic base that possess great potential as souvenir and gift purchases among overseas visitors. Fr
The state of play for speciality spirits in global travel retail – Category Intel
They may not often make the duty-free headlines, but speciality spirits have a key role to play in global travel retail’s spirits offer.

Joe has been a business journalist for over 20 years, specialising in the drinks, aviation and Global Travel Retail sectors; Duty-Free News International, IWSR Magazine, Drinks International and Whisky Magazine, among others.



