Airports are a consistent market with an engaged and affluent guest base. One in eight (13%) consumers typically visits airport bars, and more than four in five (84%) of them say they will do so again in the next 12 months.Increasing sales in airport bars begins with an in-depth appreciation of who is using them. CGA’s research shows guests skew towards younger adults and those with a significantly higher average household income and spend on both alcohol and eating & drinking out. In their everyday lives, they tend to be very frequent visitors to bars and restaurants, and so are natural
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