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This week’s new spirits launches – 12-16 August 2024

Intel Reporter
Last updated: 16/08/2024 at 10:32 AM
By Intel Reporter
15 August 2024
3 Min Read

Here’s a round-up of the new launches from spirits brand owners in the week commencing 12 August.


Bottle of Jack Daniel's Triple Mash
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Moët Hennessy’s Glenmorangie Pursuit of Passion Wine Cask Collections

  • Scotch whiskies, single malts, Highland. Set comprises Margaux Wine Cask Finish (29 years old), Corton-Charlemagne Wine Cask Finish (28 years old) and Barbaresco Wine Cask Finish (27). All three were initially matured in ex-bourbon casks before being transferred for finishes of “over 20 years” for the former and “more than 18 years” for the latter pair
  • On sale from the autumn via Moët Hennessy’s private client channel, then heading to global travel retail at LHR, terminal two and selected off-premise spirits specialists
  • SRP of EUR9,000 (US$9,900) per set, limited to 600
Bottles of and pack for Glenmorangie Pursuit of Passion Wine Cask Collection
The finishing periods for this trio of ultra-premium Glenmorangie single malts have all been longer than their first maturations

Casa Komos Brands Group’s Komos Reposado Cristalino

  • Tequila, cristalino. The liquid has spent six months in ex-red and -white wine barrels made of French oak, 40% ABV
  • Exclusive to the global travel retail channel from this month, initially in “major” US airports, Central America, the Caribbean and South America
  • SRP of US$130 per 75cl bottle
Bottle of Komos Reposado Cristalino
The latest addition to Komos' three-strong portfolio breaks from its ceramic-packaged siblings, preferring a "metalised" bottle

Diageo’s Talisker 30-Year-Old, 2024 edition

  • Scotch whisky, single malt, Islands, 30 years old, 49.5% ABV (cask strength)
  • On sale worldwide from this week through selected off-premise operators as well as online
  • In the UK, SRP of GBP1,300 (US$1,660) per 70cl bottle. Limited to 2,610 units in total
The 2024 bottling of Talisker 30-Year-Old
This year's bottling of Talisker's 30-year-old single malt will be available in smaller quantities than 2023's, which was limited to 3,195 units

Bluebird Hardwater’s fruit-flavoured extensions

  • RTDs, spirits-based with still water. The additions are Vodka Water + Lime, Vodka Water + Cranberry, Tequila Water + Lime and Tequila Water + Pineapple, all at 4.5% ABV
  • Released this week in four US states (California, Florida, New York and Tennessee). Plans are reportedly in place for nationwide availability “by the end of 2024”
  • SRP of US$5 per individual 35.5cl can in the on-premise, $19.99 per variety eight-pack in the off-premise
Four flavours of Bluebird Hardwater
Launching early last year with three spirits & water variants, Bluebird has added four fruit flavours to its namesake non-sparkling RTD portfolio

Brown-Forman’s Jack Daniel’s Triple Mash

  • American whiskey, comprising Jack Daniel’s Bonded rye whiskey (60%), Tennessee whiskey (20%) and American malt whiskey (20%), 50% ABV
  • Heading to Australia’s off-premise channel this month, in multiple retailer Dan Murphy’s and unspecified spirits specialists. Then “broadscale availability” by October
  • SRP of AUD110 (US$72.50) per 70cl bottle
Bottle of Jack Daniel's Triple Mash
Just over two years after debuting in the UK, the Triple Mash expression launches in Australia as part of Jack Daniel's 'Bonded Series' of iterations

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